Economics for business / John Sloman [and three others].

Contributor(s):

Material type:

TextPublisher: Harlow, etc. : Pearson, 2019Edition: Eighth editionDescription: xxiv, 690, W:4, K:3, G:18, I:23 p. ; ill. col. ; 27 cmISBN:

9781292239279

Subject(s):

DDC classification:

Contents:

Pt. A. Business and economics -- 1. The business environment and business economics -- 2. Economics and the world of business -- 3. Business organisations -- Pt. B. Business and markets -- 4. The working of competitive markets -- 5. Business in a market environment -- 6. Demand and the consumer -- 7. The behavioural economics of the consumer -- 8. Firms and the consumer -- Pt. D Background to suply -- 9. Costs of production -- 10. Revenue and profit -- Pt. E. Supply: Short-run decision making by firm -- 11. Profit maximisation under perfect competition and monopoly -- 12. Profit maximisation under imperfect competition -- 13. Alternative theories of the firm -- Pt. F. Supply: Alternatives strategies -- 14. An introduction to business strategy -- 15. Growth strategy -- 16. The small-firm sector -- 17. Pricing strategy -- Pt. G. The firm in the factor market -- 18. Labour markets, wages and industrial relations -- 19. Investment and the employment of capital -- Pt. H. The relationship between government and business -- 20. Reasons for government intervention in the market -- 21. Government and the firm -- 22. Government and the market -- Pt. I. Business in the international environment -- 23. Globalisation and multinational business -- 24. International trade -- 25 Trading blocs -- Pt. J. The macroeconomic environment -- 26. The macroeconomic environment of business -- 27. The balance of payments and exchange rates -- 28 The financial system, money and interest rates -- 29. Business activity, unemployment and inflation -- Pt. K. Macroeconomic policy -- 30. Demand-side policy -- 31 Supply-side policy -- 32 International economic policy.

Summary: Economic decisions lie at the heart of business. Economics is all about the choices between alternatives and how to weigh up their costs and benefits. Studying this book will help you understand such choices and how to make them successfully when you take up a job or perhaps run your own business. Businesses need to make choices of what and how much to produce, what techniques to use, who to employ, what investment to make, where to locate, what markets to develop and how best to compete with rivals. Economics helps them make the right decisions. But making the right decisions depends on the economic environment in which businesses operate. For example, government policy affects business: whether through taxation, subsidies, training and education, regulation or trade policies. The economic environment is also affected by trade relations and the actions of international bodies such as the World Trade Organization (WTO) and the International Monetary Fund (IMF). Issues such as Brexit, trade deals and migration crucially affect businesses. The book shows you how. You will be studying all these issues and more in this book. It will give you the skills to advise businesses and other organisations on how best to achieve their objectives. The advice of economists is crucial to good decision making. But to give good advice requires understanding issues and assessing evidence. Studying economics helps to give you this understanding and makes you a better problem solver.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	330 ECO eco (Browse shelf(Opens below))	Available	12158

Includes index.

Pt. A. Business and economics --
1. The business environment and business economics --
2. Economics and the world of business --
3. Business organisations --
Pt. B. Business and markets --
4. The working of competitive markets --
5. Business in a market environment --
6. Demand and the consumer --
7. The behavioural economics of the consumer --
8. Firms and the consumer --
Pt. D Background to suply --
9. Costs of production --
10. Revenue and profit --
Pt. E. Supply: Short-run decision making by firm --
11. Profit maximisation under perfect competition and monopoly --
12. Profit maximisation under imperfect competition --
13. Alternative theories of the firm --
Pt. F. Supply: Alternatives strategies --
14. An introduction to business strategy --
15. Growth strategy --
16. The small-firm sector --
17. Pricing strategy --
Pt. G. The firm in the factor market --
18. Labour markets, wages and industrial relations --
19. Investment and the employment of capital --
Pt. H. The relationship between government and business --
20. Reasons for government intervention in the market --
21. Government and the firm --
22. Government and the market --
Pt. I. Business in the international environment --
23. Globalisation and multinational business --
24. International trade --
25 Trading blocs --
Pt. J. The macroeconomic environment --
26. The macroeconomic environment of business --
27. The balance of payments and exchange rates --
28 The financial system, money and interest rates --
29. Business activity, unemployment and inflation --
Pt. K. Macroeconomic policy --
30. Demand-side policy --
31 Supply-side policy --
32 International economic policy.

Economic decisions lie at the heart of business. Economics is all about the choices between alternatives and how to weigh up their costs and benefits. Studying this book will help you understand such choices and how to make them successfully when you take up a job or perhaps run your own business.

Businesses need to make choices of what and how much to produce, what techniques to use, who to employ, what investment to make, where to locate, what markets to develop and how best to compete with rivals. Economics helps them make the right decisions.

But making the right decisions depends on the economic environment in which businesses operate. For example, government policy affects business: whether through taxation, subsidies, training and education, regulation or trade policies.

The economic environment is also affected by trade relations and the actions of international bodies such as the World Trade Organization (WTO) and the International Monetary Fund (IMF). Issues such as Brexit, trade deals and migration crucially affect businesses. The book shows you how.

You will be studying all these issues and more in this book. It will give you the skills to advise businesses and other organisations on how best to achieve their objectives. The advice of economists is crucial to good decision making.

But to give good advice requires understanding issues and assessing evidence. Studying economics helps to give you this understanding and makes you a better problem solver.

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