The myth of the ethical consumer / Timothy M. Devinney, Pat Auger, Giana M. Eckhardt.

By:

Devinney, Timothy M. (Timothy Michael), 1956-

Contributor(s):

Material type:

TextPublication details: Cambridge : Cambridge University Press, c2010.Description: 240 p. : ill. b&w ; 14 cm + 1 DVDISBN:

9780521766944

Subject(s):

Consumption (Economics) -- Moral and ethical aspects

DDC classification:

658.8

Contents:

1. The appeal and reality of ethical consumerism -- 2. Social consumerism in the context of corporate responsibility -- 3. Are we what we choose? or is it what we choose what we are? -- 4. Ethical consumer or social consumers? measurement and reality -- 5. Rationalization and justification of social (non-)consumption -- 6. The ethical consumer, politics and everyday life -- 7. Tastes, truths and strategies.

DVD: The social construction of consumption / a film by Giana Eckhardt, Timothy Devinney, Russell Belk.

Summary: Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 DEV myt (Browse shelf(Opens below))	Available	10266
DVD	Marbella International University Centre Library	DVD 141 (Browse shelf(Opens below))	Available	10440

Includes bibliographical references and index

1. The appeal and reality of ethical consumerism --
2. Social consumerism in the context of corporate responsibility -- 3. Are we what we choose? or is it what we choose what we are? --
4. Ethical consumer or social consumers? measurement and reality --
5. Rationalization and justification of social (non-)consumption --
6. The ethical consumer, politics and everyday life --
7. Tastes, truths and strategies.

DVD: The social construction of consumption / a film by Giana Eckhardt, Timothy Devinney, Russell Belk.

Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout.

System requirements for accompanying DVD-ROM: Windows Media Player or similar; DVD-ROM drive.

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