The tipping point : how little things can make a big difference / Malcolm Gladwell.

By:

Gladwell, Malcolm, 1963-

Material type:

TextPublication details: London : Abacus, c2000.Description: 279 p. ; 21 cmISBN:

978034911346

Subject(s):

DDC classification:

Contents:

Introduction -- Ch. 1. The three rules of epidemics -- Ch. 2. The law of the few: connectors, mavens, and salesmen Ch. 3. The stickiness factor: Sesame street, Blue’s clues, and the educational virus

Summary: Offers an analysis of the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	302 GLA tip (Browse shelf(Opens below))	Available	11682

Includes bibliographical references and index.

Introduction --
Ch. 1. The three rules of epidemics --
Ch. 2. The law of the few: connectors, mavens, and salesmen
Ch. 3. The stickiness factor: Sesame street, Blue’s clues, and the educational virus

Offers an analysis of the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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