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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. by

Brace, Ian, 1949-

Series: Market research in practice

Edition: Fourth edition.

Material type:

Text; Format: print

Publication details: London : KoganPage, 2018

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 BRA que.

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Market research in practice : an introduction to gaining greater market insight / Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman. by

Hague, Paul N [aut]
Harrison, Matthew [aut]
Cupman, Julia [aut]
Truman, Oliver [aut]

Series: Market research in practice series

Edition: Third edition.

Material type:

Text; Format: print

Publication details: London, etc. : Kogan Page, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 MAR mar 938.

Lists:

BA50082O: Group Business Development Applied Project.

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The practice of market research : an introduction / Yvonne McGivern. by

McGivern, Yvonne

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Harlow, etc. : Pearson, 2013

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 MCG pra 976.

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All you can pay : how companies use our data to empty our wallets / Anna Bernasek and D.T. Mongan. by

Bernasek, Anna
Mongan, D. T [aut]

Material type:

Text; Format: print

Publication details: New York : Nation Books, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 BER all.

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Market intelligence : the original work / written by the the father of market intelligence [Thomas Fletcher Grooms]. by

Grooms, Thomas Fletcher

Material type:

Text; Format: print

Publication details: UK : [CreateSpace Independent Publishing Platform], 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 GRO mar.

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Data analytics : [become a master in data analytics] / written by Richard Dorsey. by

Dorsey, Richard

Material type:

Text; Format: print

Publication details: UK : [CreateSpace Independent Publishing Platform], 2017

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 DOR dat.

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The market research and insight yearbook : transforming evidence into impact / MRS. by

Market Research Society

Material type:

Text; Format: print

Publication details: London, etc. : Kogan Page, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 MAR mar.

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Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by

Mentzer, John T
Moon, Mark A, 1955-

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Thousand Oaks ; London : SAGE, 2005

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.818 MEN sal.

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The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. by

Poynter, Ray
Williams, Navin, 1972-
York, Sue, 1968-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England : Wiley, 2014

Online resources:

Click here to view

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 POY han.

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10.

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Customer analytics for dummies / by Jeff Sauro. by

Sauro, Jeff

Series: For dummies

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken : John Wiley & Sons, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 SAU cus.

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11.

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The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie. by

McQuarrie, Edward F

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : SAGE, [2016]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 McQ mar.

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12.

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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. by

Churchill, Gilbert A
Iacobucci, Dawn

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia, etc. : South-Western, c2002

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 CHU mar.

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13.

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The practice of market research : from data to insight / Yvonne McGivern. by

McGivern, Yvonne [author.]

Edition: Fifth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Harlow England ; New York : Pearson, 2022

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 MCG pra.

Lists:

BA50082O: Group Business Development Applied Project.

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14.

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Marketing research : applied insight / Daniel Nunan, David F. Birks, Naresh K. Malhotra. by

Malhotra, Naresh K [author.]
Nunan, Daniel [author.]
Birks, David F [author.]

Edition: Sixth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Harlow, England ; New York : Pearson, 2020

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 NUN mar.

Lists:

BA60070O: Marketing Research Project,
MS70127O: International Business Management Project.

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15.

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The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. by

Poynter, Ray

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, 2010

Online resources:

Cover image

Availability: Items available for reference: Marbella International University Centre: Ordered (1)Call number: 658.83 POY han.

Lists:

BA60070O: Marketing Research Project.

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16.

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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. by

Winston, Wayne L [author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Indianapolis, IN : John Wiley & Sons, [2014]

Online resources:

Companion website with downloadable Excel files used in this book.

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.80072 WIN mar.

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