Your search returned 22 results.

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Buy-ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]. by

Lindström, Martin

Material type:

Text; Format: print

Publication details: New York : Crown Business, 2010

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 LIN buy.

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Contagious : why things catch on / Jonah Berger. by

Berger, Jonah

Edition: 1st Simon & Schuster hardcover ed.

Material type:

Text; Format: print

Publication details: New York : Simon & Schuster, 2013

Availability: Not available: Marbella International University Centre: Lost (1).

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Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by

Series: Penguin politics business

Edition: New international edition.

Material type:

Text; Format: print

Publication details: London : Penguin Books, 2009

Availability: Items available for loan: Marbella International University Centre (1)Call number: 330.01 THA nud.

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Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele. by

Edition: 3rd edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles, etc. : SAGE, 2017

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 EAS con.

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Consumer behaviour / Zubin Sethna & Jim Blythe. by

Edition: 3rd edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : SAGE, 2016

Other title:

Consumer behavior

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 SET con.

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Consumer behaviour : perspectives, findings and explanations / by John O'Shaughnessy. by

O'Shaughnessy, John, 1927-

Material type:

Text; Format: print

Publication details: Hampshire : Pagrave Macmillan, 2013

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 O'S con.

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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by

Mooij, Marieke K. de, 1943-

Material type:

Text; Format: print

Publication details: Thousand Oaks, etc. : SAGE, c2004

Availability: Not available: Marbella International University Centre: Lost (1).

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Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella. by

Revella, Adele

Material type:

Text; Format: print

Publication details: Hoboken : Wiley, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 REV buy.

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Introduction to neuromarketing and consumer neuroscience / Thomas Zoëga Ramsoy. by

Zoëga Ramsoy, Thomas

Material type:

Text; Format: print

Publication details: Denmark : Neurons Inc, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 RAM int.

10.

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The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep. by

Pradeep, A. K, 1963-

Material type:

Text; Format: print

Publication details: Hoboken : Wiley, c2010

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 PRA buy.

11.

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Retail marketing strategy : delivering shopper delight / Constant Berkhout. by

Berkhout, Constant

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 BER ret.

12.

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Small data : the tiny clues that uncover huge trends / Martin Lindstrom. by

Lindström, Martin

Material type:

Text; Format: print

Publication details: London : John Murray Learning, 2017

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 LIN sma.

13.

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Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr. by

Marr, Bernard

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Chichester, West Sussex : Wiley, 2016

Availability: Not available: Marbella International University Centre: Lost (1).

14.

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Predictive analytics : the power to predict who will click, buy, lie, or die [electronic resource] / Eric Siegel. by

Siegel, Eric, 1968-

Edition: Revised and updated edition.

Material type:

Text; Format: electronic

Publication details: Hoboken : Wiley, 2016

Online resources:

Click here to view

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 SIE pre.

15.

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Customer analytics for dummies / by Jeff Sauro. by

Sauro, Jeff

Series: For dummies

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken : John Wiley & Sons, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 SAU cus.

16.

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Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij. by

Mooij, Marieke K. de, 1943-

Edition: 3rd edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Los Angeles, etc. : SAGE, 2019

Other title:

Consumer behavior & culture : consequences for global marketing and advertising

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 MOO con.

17.

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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by

Ariely, Dan

Series: Business & Economics

Edition: First paperback international edition, revised and expanded edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Harper, 2010

Availability: Items available for loan: Marbella International University Centre (1)Call number: 153.83 ARI pre.

18.

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Consumer behavior : buying, having, and being / Michael R. Solomon. by

Solomon, Michael R [author]

Edition: Thirteenth, global edition.

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Online resources:

Click to View

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 SOL con.

19.

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Green consumerism : perspectives, sustainability, and behavior / edited by, Dr. Ruchika Singh Malyan, Punita Duhan. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Oakville ; Waretown : Apple Academic Press, [2019]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.802 GRE gre.

20.

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Handbook of developments in consumer behaviour / edited by Victoria Wells, Gordon Foxall. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, [2012]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 HAN han.

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Your search returned 22 results.