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CRM at the speed of light : social CRM strategies, tools and techniques for engaging your customers / Paul Greenberg. by

Greenberg, Paul

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: New York : McGraw-Hill, c2010

Other title:

Customer relationship management at the speed of light : social customer relationship management strategies, tools and techniques for engaging your customers

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.812 GRE crm.

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The dragonfly effect [electronic resource] : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; foreword by Chip Heath ; afterword by Carlye Adler and Dan Ariely. by

Aaker, Jennifer Lynn
Smith, Andy, 1968- [aut]
Adler, Carlye [aut]
Ariely, Dan
Heath, Chip

Material type:

Text; Format: electronic

Publication details: San Francisco : Jossey-Bass, 2010

Online resources:

Click here to view

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 AAK dra.

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Profitable social media marketing : how to grow your business using Facebook, Twitter, Google+, LinkedIn and more / Tim Kitchen and Tashmeen Mirza. by

Kitchen, Tim
Mirza, Tashmeen

Material type:

Text; Format: print

Publication details: [Nottingham] : Exposure Ninja, c2013

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KIT pro.

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Make social media work for your business / Alex Stearn. by

Stearn, Alex

Series: Complete series

Material type:

Text; Format: print

Publication details: [S.l.] : Alex Stearn, c2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 STE mak.

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Understanding social media : how to create a plan for your business that works / Damian Ryan. by

Ryan, Damian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia ; New Delhi : Kogan Page, c2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 RYA und.

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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by

Ryan, Damian

Edition: 3rd ed.

Material type:

Text; Format: print

Publication details: London ; Philadelphia ; New Delhi : Kogan Page, c2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 RYA und.

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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by

Laudon, Kenneth C, 1944-
Traver, Carol Guercio

Edition: 12th ed., Global ed.

Material type:

Text; Format: print

Publication details: Boston, etc : Pearson, 2016

Other title:

E-commerce 2016 : business, technology, society

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 LAU e-c.

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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by

Kotler, Philip
Kartajaya, Hermawan, 1947- [aut]
Setiawan, Iwan [aut]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken : Wiley, c2017

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KOT mar 1120.

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The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns / Ian Dodson. by

Dodson, Ian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken : Wiley, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 DOD art.

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10.

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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by

Kingsnorth, Simon [edt]

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London, etc. : Kogan Page, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KIN dig.

Lists:

BA40097O: Principles of Digital and Social Media Marketing Advertising.

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11.

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Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey. by

Chaffey, Dave, 1963-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, etc. : Pearson, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 CHA dig.

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12.

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Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. by

Parker, Geoffrey (Geoffrey G.)
Van Alstyne, Marshall
Choudary, Sangeet Paul

Edition: First edition

Material type:

Text; Format: print

Publication details: New York : W. W. Norton & Company, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 PAR pla.

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13.

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Leading digital strategy : driving business growth through effective e-commerce / Christopher Bones and James Hammersley. by

Bones, Chris, 1958-
Hammersley, James [aut]

Material type:

Text; Format: print

Publication details: London, etc. : Kogan Page, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 BON lea.

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14.

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Digital marketing handbook / Shivani Karwal. by

Karwal, Shivani

Edition: 1st ed.

Material type:

Text; Format: print

Publication details: [S.l.] : Create Space, c2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KAR dig.

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15.

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SEO 2017 : learn search engine optimization with smart Internet marketing strategies / Adam Clarke. by

Clarke, Adam

Edition: Expanded & updated [edition].

Material type:

Text; Format: print

Publication details: [United States] : Simple Effectiveness Publishing, [2016?]

Other title:

SEO two thousand seventeen

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 CLA seo.

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16.

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Social eCommerce / Stephan Spencer, Jimmy Harding, and Jennifer Sheahan. by

Spencer, Stephan M
Harding, Jimmy [aut]
Sheahan, Jennifer [aut]

Edition: First edition

Material type:

Text; Format: print

Publication details: Beijing, etc: O'reilly, 2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 SPE soc.

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17.

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Digital influence : unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman. by

Backaler, Joel

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Palgrave Macmillan, 2018

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 BAC dig.

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18.

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Internet marketing : building advantage in the networked economy / Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon J. Paddison. by

Mohammed, Rafi
Fisher, Robert J
Jaworski, Bernard J
Paddison, Gordon J

Edition: 2nd ed., international ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, etc. : McGraw-Hill/Irwin, c2004

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.84 INT int.

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