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61.

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Leading digital strategy : driving business growth through effective e-commerce / Christopher Bones and James Hammersley. by

Bones, Chris, 1958-
Hammersley, James [aut]

Material type:

Text; Format: print

Publication details: London, etc. : Kogan Page, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 BON lea.

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62.

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Digital marketing handbook / Shivani Karwal. by

Karwal, Shivani

Edition: 1st ed.

Material type:

Text; Format: print

Publication details: [S.l.] : Create Space, c2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KAR dig.

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63.

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The market research and insight yearbook : transforming evidence into impact / MRS. by

Market Research Society

Material type:

Text; Format: print

Publication details: London, etc. : Kogan Page, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 MAR mar.

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64.

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SEO 2017 : learn search engine optimization with smart Internet marketing strategies / Adam Clarke. by

Clarke, Adam

Edition: Expanded & updated [edition].

Material type:

Text; Format: print

Publication details: [United States] : Simple Effectiveness Publishing, [2016?]

Other title:

SEO two thousand seventeen

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 CLA seo.

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65.

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The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson. by

Pearson, Carol, 1944-

Material type:

Text; Format: print

Publication details: New York : McGraw-Hill, c2001

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.82 MAR her.

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66.

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Social eCommerce / Stephan Spencer, Jimmy Harding, and Jennifer Sheahan. by

Spencer, Stephan M
Harding, Jimmy [aut]
Sheahan, Jennifer [aut]

Edition: First edition

Material type:

Text; Format: print

Publication details: Beijing, etc: O'reilly, 2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 SPE soc.

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67.

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Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by

Slade-Brooking, Catharine

Material type:

Text; Format: print

Publication details: London : Laurance King, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.82 SLA cre.

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68.

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Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by

Mentzer, John T
Moon, Mark A, 1955-

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Thousand Oaks ; London : SAGE, 2005

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.818 MEN sal.

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69.

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A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt, Erik Mooi. by

Sarstedt, Marko
Mooi, Erik

Series: Springer text in business and economics

Edition: Second edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; London : Springer, 2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 SAR con.

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70.

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The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. by

Poynter, Ray
Williams, Navin, 1972-
York, Sue, 1968-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England : Wiley, 2014

Online resources:

Click here to view

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 POY han.

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71.

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Customer analytics for dummies / by Jeff Sauro. by

Sauro, Jeff

Series: For dummies

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken : John Wiley & Sons, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 SAU cus.

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72.

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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien. by

Kapferer, Jean-Noël
Bastien, Vincent

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia : Kogan Page, 2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KAP lux.

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73.

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City branding : theory and cases / edited by Keith Dinnie. by

Dinnie, Keith [edt]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Basingstoke : Palgrave Macmillan, 2011

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.82 CIT cit.

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74.

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Accountable marketing : linking marketing actions to financial performance / Edited by David W. Stewart & Craig Gugel. by

Gugel, Craig [edt]
Stewart, David, 1948- [edt]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; London : Routledge, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 ACC acc.

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75.

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The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie. by

McQuarrie, Edward F

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : SAGE, [2016]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 McQ mar.

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76.

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Sports marketing : a practical approach / Larry DeGaris. by

DeGaris, Larry

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Routledge, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.804 DEG spo.

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77.

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Digital influence : unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman. by

Backaler, Joel

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Palgrave Macmillan, 2018

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 BAC dig.

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78.

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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. by

Churchill, Gilbert A
Iacobucci, Dawn

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia, etc. : South-Western, c2002

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 CHU mar.

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79.

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Internet marketing : building advantage in the networked economy / Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon J. Paddison. by

Mohammed, Rafi
Fisher, Robert J
Jaworski, Bernard J
Paddison, Gordon J

Edition: 2nd ed., international ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, etc. : McGraw-Hill/Irwin, c2004

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.84 INT int.

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80.

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by

Lehmann, Donald R
Winer, Russell S

Series: McGraw-Hill/Irwin series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.802 LEH ana.

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