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21.

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Leading digital strategy : driving business growth through effective e-commerce / Christopher Bones and James Hammersley. by

Bones, Chris, 1958-
Hammersley, James [aut]

Material type:

Text; Format: print

Publication details: London, etc. : Kogan Page, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 BON lea.

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22.

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Creating strategic value through financial technology / Jay D. Wilson, Jr. by

Wilson, Jay D, 1981-

Series: Wiley finance

Material type:

Text; Format: print

Publication details: Hoboken : Wiley, 2017

Availability: Items available for loan: Marbella International University Centre (1)Call number: 332.1 WIL cre.

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23.

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The art of the long view : planning for the future in an uncertain world / Peter Schwartz. by

Schwartz, Peter, 1946-

Material type:

Text; Format: print

Publication details: Chichester : Wiley, 1998

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.401 SCH art.

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24.

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Business process management : the third wave / Howard Smith, Peter Fingar. by

Smith, Howard, 1957-
Fingar, Peter, 1946- [author]

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Tampa, Florida : Meghan-Kiffer Press, c2003

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.5 SMI bus.

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25.

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Managing change in organizations / Colin Carnall and Rune Todnem By. by

Carnall, C. A. (Colin A.) [author.]
By, Rune Todnem [author]

Edition: Sixth edition.

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Online resources:

Click to View

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.406 CAR man.

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26.

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Redefining global strategy : crossing borders in a world where differences still matter / Pankaj Ghemawat. by

Ghemawat, Pankaj [author]

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Boston, Massachusetts : Harvard Business Review Press, [2018]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.4012 GHE red.

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27.

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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. by

Chaffey, Dave, 1963- [author.]
Chadwick, Fiona [author.]

Edition: Eighth Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Hoboken, NJ : Pearson, [2022]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 CHA dig.

Lists:

BA40097O: Principles of Digital and Social Media Marketing Advertising,
BA50079O: Marketing Campaign Planning,
BA60069O: Marketing CRM.

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28.

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Strategy : theory and practice / Clegg, Pitelis, Schweitzer, Whittle. by

Clegg, Stewart R [author.]
Pitelis, Christos [author.]
Schweitzer, Jochen [author.]

Edition: 4th Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Los Angeles ; London : SAGE, [2023]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.4012 CLE str.

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29.

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Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter. by

Lee, Kiefer
Carter, S. (Steve)

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Oxford University Press, c2012

Online resources:

Publisher description

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.84 LEE glo.

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30.

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Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. by

McDonald, Malcolm [author.]

Edition: 2nd edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: United Kingdom ; New York : Kogan Page, 2017

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.802 MCD mal.

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31.

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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by

Elliott, Richard H [author.]
Percy, Larry [author.]
Pervan, Simon [author.]

Edition: 4th edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.82 ROS str.

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32.

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Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan. by

Ryan, Damian [author.]

Edition: Fifth edition

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 RYA und.

Lists:

BA40097O: Principles of Digital and Social Media Marketing Advertising,
MS60046O: Consumer Behaviour.

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33.

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Exploring strategy : text and cases / Richard Whittington, Said Business School, University of Oxford, Duncan Angwin, Nottingham University Business School, Patrick Regnér, Stockholm School of Economics, Gerry Johnson, Lancaster University Management School, Kevan Scholes, Sheffield Business School. by

Johnson, Gerry [author.]
Whittington, Richard, 1958- [author.]

Edition: Thirteenth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Harlow, England ; New York : Pearson, 2023

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.4012 WHI exp.

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