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21.

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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by

Laudon, Kenneth C, 1944-
Traver, Carol Guercio

Edition: 12th ed., Global ed.

Material type:

Text; Format: print

Publication details: Boston, etc : Pearson, 2016

Other title:

E-commerce 2016 : business, technology, society

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 LAU e-c.

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22.

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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by

Kerin, Roger A
Peterson, Robert A. (Robert Allen), 1944-

Edition: 13th ed., International ed.

Material type:

Text; Format: print

Publication details: Boston, etc. : Pearson, c2013

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KER str.

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23.

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Marketing : the core / Roger A. Kerin, Steven W. Hartley. by

Kerin, Roger A
Hartley, Steven W [aut]

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: United States : McGraw Hill Education, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KER mar.

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24.

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Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary [aut]

Edition: 16th ed., Global edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, etc. : Pearson, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KOT pri.

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25.

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Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein. by

Einstein, Mara

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; London : OR Books, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 EIN bla.

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26.

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Fascinate : how to make your brand impossible to resist / Sally Hogshead. by

Hogshead, Sally

Edition: Revised and updated.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Harper Business, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.80019 HOG fas.

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27.

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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by

Kotler, Philip
Kartajaya, Hermawan, 1947- [aut]
Setiawan, Iwan [aut]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken : Wiley, c2017

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KOT mar 1120.

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28.

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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by

Percy, Larry
Elliott, Richard H [aut]

Edition: Fifth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Oxford University Press, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 PER str.

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29.

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Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by

Chaston, Ian

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Palgrave, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 CHA ent.

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30.

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The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns / Ian Dodson. by

Dodson, Ian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken : Wiley, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 DOD art.

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31.

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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by

Kingsnorth, Simon [edt]

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London, etc. : Kogan Page, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KIN dig.

Lists:

BA40097O: Principles of Digital and Social Media Marketing Advertising.

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32.

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The experience economy / B. Joseph Pine II, James H. Gilmore. by

Pine, B. Joseph
Gilmore, James H, 1959- [aut]

Edition: Updated edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Harvard Business Review Press, c2011

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.5 PIN exp.

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33.

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Entrepreneurial marketing : competing by challenging convention / Ian Chaston. by

Chaston, Ian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Indiana : Ichor Business Books, c2000

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 CHA ent 1145.

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34.

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Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey. by

Chaffey, Dave, 1963-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, etc. : Pearson, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 CHA dig.

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35.

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A dictionary of marketing / Charles Doyle. by

Doyle, Charles, 1959-

Series: Oxford quick reference

Edition: Fourth edition.

Material type:

Text; Format: print ; Audience: Specialized;

Publication details: Oxford : Oxford University Press, 2016

Availability: Items available for reference: Marbella International University Centre: Not for loan (1)Call number: 658.8003 DOY dic.

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36.

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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley. by

Dooley, Roger, 1952-

Material type:

Text; Format: print

Publication details: Hoboken : John Wiley, c2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8001 DOO bra.

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37.

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All you can pay : how companies use our data to empty our wallets / Anna Bernasek and D.T. Mongan. by

Bernasek, Anna
Mongan, D. T [aut]

Material type:

Text; Format: print

Publication details: New York : Nation Books, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8342 BER all.

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38.

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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by

Mooij, Marieke K. de, 1943-

Material type:

Text; Format: print

Publication details: Thousand Oaks, etc. : SAGE, c2004

Availability: Not available: Marbella International University Centre: Lost (1).

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39.

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Marketing communications / John Egan. by

Egan, John, 1952-

Edition: Second edition.

Material type:

Text; Format: print

Publication details: Los Angeles, etc. : SAGE, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.802 EGA mar 1304.

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40.

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Marketing theory : a student text / edited by Michael J. Baker & Michael Saren. by

Baker, Michael J, 1935- [edt]
Saren, Michael [edt]

Edition: 3rd edition.

Material type:

Text; Format: print

Publication details: Los Angeles, etc. : SAGE, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8001 MAR mar.

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