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121.

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Sales techniques / Bill Brooks. by

Brooks, William T, 1945-

Series: Briefcase book

Material type:

Text; Format: print

Publication details: New York, etc. : McGraw-Hill, c2004

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.85 BRO sal.

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122.

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International sales steering by result framing : how to ensure your sales results on a global level / Wolf W. Lasko, Lara M. Lasko. by

Lasko, Wolf
Lasko, Lara [aut]

Material type:

Text; Format: print

Publication details: Deustche : Springer, 2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.81 LAS int.

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123.

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The method of selling : your key to successful sales with over 70 creative selling techniques / Mark Benedict. by

Benedict, Mark, 1975-

Edition: 1st ed.

Material type:

Text; Format: print

Publication details: British Columbia : CCB, 2007

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.85 BEN met.

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124.

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The everything sales book : proven techniques guaranteed to get results / Dan Ramsey. by

Ramsey, Dan

Series: Everything series

Material type:

Text; Format: print

Publication details: Avon : Adams Media, 2009

Other title:

Sales book

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.85 RAM eve.

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125.

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The art of the long view : planning for the future in an uncertain world / Peter Schwartz. by

Schwartz, Peter, 1946-

Material type:

Text; Format: print

Publication details: Chichester : Wiley, 1998

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.401 SCH art.

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126.

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Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by

Mentzer, John T
Moon, Mark A, 1955-

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Thousand Oaks ; London : SAGE, 2005

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.818 MEN sal.

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127.

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Planning and managing public relations campaigns / Anne Gregory. by

Gregory, Anne, 1953-

Series: PR in practice series

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: London : Philadelphia : Kogan Page, 2010

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.2 GRE pla.

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128.

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Advertising management / Jaishri Jethwaney, Shruti Jain. by

Jethwaney, Jaishri N
Jain, Shruti [aut]

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: New Delhi : Oxford University Press, 2012

Availability: Items available for loan: Marbella International University Centre (2)Call number: 659.1 JET adv, ...

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129.

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Working with the ones you love : strategies for a successful family business / Dennis T. Jaffe. by

Jaffe, Dennis T

Edition: 3rd ed.

Material type:

Text; Format: print

Publication details: Great Britain : CreateSpace Independent Publishing Platform, 2007

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.02 JAF wor.

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130.

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When teams collide : managing the international team successfully / Richard D. Lewis. by

Lewis, Richard D

Material type:

Text; Format: print

Publication details: London ; Boston : Nicholas Brealey, 2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.402 LEW whe.

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131.

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Principles and practices of management and organizational behaviour / Chandrani Singh, Aditi Khatri. by

Singh, Chandrani
Khatri, Aditi [aut]

Material type:

Text; Format: print

Publication details: Los Angeles : SAGE, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.3 SIN pri.

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132.

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A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt, Erik Mooi. by

Sarstedt, Marko
Mooi, Erik

Series: Springer text in business and economics

Edition: Second edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; London : Springer, 2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 SAR con.

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133.

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Campaign warriors [electronic resource] : the role of political consultants in elections / James A. Thurber, Candice J. Nelson, editors. by

Thurber, James A, 1943- [edt]
Nelson, Candice J, 1949- [edt]

Material type:

Text; Format: electronic ; Literary form: Not fiction

Publication details: Washington, D.C. : Brookings Institution Press, c2000

Online resources:

Click here to view

Availability: Items available for loan: Marbella International University Centre (1)Call number: 324.70973 CAM cam.

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134.

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Negotiation genius : how to overcome obstacles and achieve brilliant results at the bargaining table and beyond / Deepak Malhotra, Max H. Bazerman. by

Malhotra, Deepak, 1975-
Bazerman, Max H [aut]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, N.Y. : Bantam Books, 2007

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.405 MAL neg.

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135.

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Managing planet earth : readings from Scientific American magazine.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; Oxford : W.H. Freeman, c1990

Availability: Items available for loan: Marbella International University Centre (1)Call number: 333.7 MAN man.

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136.

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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien. by

Kapferer, Jean-Noël
Bastien, Vincent

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia : Kogan Page, 2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KAP lux.

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137.

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Why zebras don't get ulcers : an updated guide to stress, stress-related diseases, and coping / Robert M. Sapolsky. by

Sapolsky, Robert M

Edition: Third edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Robert M. Sapolsky. 2004

Availability: Items available for loan: Marbella International University Centre (1)Call number: 616.98 SAP why.

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138.

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Accountable marketing : linking marketing actions to financial performance / Edited by David W. Stewart & Craig Gugel. by

Gugel, Craig [edt]
Stewart, David, 1948- [edt]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; London : Routledge, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 ACC acc.

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139.

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Politics, media, and modern democracy : an international study of innovations in electoral campaigning and their consequences / edited by David L. Swanson and Paolo Mancini. by

Swanson, David L
Mancini, Paolo

Series: Praeger series in political communication

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Westport ; London : Praeger, 1996

Availability: Items available for loan: Marbella International University Centre (1)Call number: 324.7 POL pol.

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140.

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Making the news : a guide for activists and nonprofits / Jason Salzman. by

Salzman, Jason

Edition: Rev. and updated.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boulder ; Oxford : Westview Press, 2003

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.2 SAL mak.

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