Results of search for 'ccl=su:"Marketing."'

101.

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The practice of market research : from data to insight / Yvonne McGivern. by

McGivern, Yvonne [author.]

Edition: Fifth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Harlow England ; New York : Pearson, 2022

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 MCG pra.

Lists:

BA50082O: Group Business Development Applied Project.

102.

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Marketing research : applied insight / Daniel Nunan, David F. Birks, Naresh K. Malhotra. by

Edition: Sixth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Harlow, England ; New York : Pearson, 2020

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 NUN mar.

Lists:

103.

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Introduction to marketing : theory and practice / Adrian Palmer. by

Palmer, Adrian

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, c2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 PAL int.

104.

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The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. by

Poynter, Ray

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, 2010

Online resources:

Cover image

Availability: Items available for reference: Marbella International University Centre: Ordered (1)Call number: 658.83 POY han.

Lists:

BA60070O: Marketing Research Project.

105.

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Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. by

Quesenberry, Keith A, 1971- [author.]

Edition: Third edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Lanham, Maryland : Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2021]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 QUE soc.

Lists:

BA60069O: Marketing CRM.

106.

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Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan. by

Ryan, Damian [author.]

Edition: Fifth edition

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 RYA und.

Lists:

107.

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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott. by

Scott, David Meerman [author.]

Edition: Eighth Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Hoboken, NJ : Wiley, [2022]

Other title:

New rules of marketing and PR

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 SCO new.

108.

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Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by

Edition: Seventh edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: London ; New York, NY : KoganPage, 2020

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.802 SMI mar.

Lists:

BA50079O: Marketing Campaign Planning.

109.

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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. by

Winston, Wayne L [author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Indianapolis, IN : John Wiley & Sons, [2014]

Online resources:

Companion website with downloadable Excel files used in this book.

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.80072 WIN mar.

110.

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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by

Edition: Ninth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: New Jersey : World Scientific, [2022]

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 WIR ser.

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Your search returned 110 results.