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Marketing : an introduction / Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan. by

Armstrong, Gary
Kotler, Philip
Harker, Michael
Brennan, Ross

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Harlow, etc. : Pearson, 2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 MAR mar.

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Foundations of marketing / John Fahy and David Jobber. by

Fahy, John
Jobber, David

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: London : McGraw-Hill Education, c2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 FAH fou.

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The platinum rule : discover the four basic business personalities and how they can lead you to success / by Tony Alessandra and Michael O'Connor. by

Alessandra, Anthony J
O'Connor, Michael J, 1944-

Material type:

Text; Format: print

Publication details: New York ; Boston : Business Plus, c2011

Availability: Items available for loan: Marbella International University Centre (9)Call number: 650.1 ALE pla, ...

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Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. by

Preston, Chris, 1961-

Series: Wiley event management series

Edition: Second edition.

Material type:

Text; Format: print

Publication details: Hoboken : John Wiley & Sons, 2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659 PRE eve.

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Buy-ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]. by

Lindström, Martin

Material type:

Text; Format: print

Publication details: New York : Crown Business, 2010

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 LIN buy.

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Contagious : why things catch on / Jonah Berger. by

Berger, Jonah

Edition: 1st Simon & Schuster hardcover ed.

Material type:

Text; Format: print

Publication details: New York : Simon & Schuster, 2013

Availability: Not available: Marbella International University Centre: Lost (1).

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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. by

Kim, W. Chan
Mauborgne, Renée

Edition: Expanded edition.

Material type:

Text; Format: print

Publication details: Boston : Harvard Business Review Press, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 CHA blu.

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Islamic branding and marketing : creating a global Islamic business / Paul Temporal. by

Temporal, Paul

Material type:

Text; Format: print

Publication details: Singapore : Wiley, 2011

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 TEM isl.

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Profitable social media marketing : how to grow your business using Facebook, Twitter, Google+, LinkedIn and more / Tim Kitchen and Tashmeen Mirza. by

Kitchen, Tim
Mirza, Tashmeen

Material type:

Text; Format: print

Publication details: [Nottingham] : Exposure Ninja, c2013

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KIT pro.

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Understanding social media : how to create a plan for your business that works / Damian Ryan. by

Ryan, Damian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia ; New Delhi : Kogan Page, c2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 RYA und.

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11.

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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by

Ryan, Damian

Edition: 3rd ed.

Material type:

Text; Format: print

Publication details: London ; Philadelphia ; New Delhi : Kogan Page, c2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 RYA und.

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12.

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Marketing management / Philip Kotler, Kevin Lane Keller. by

Kotler, Philip
Keller, Kevin Lane, 1956- [aut]

Edition: 15th global edition.

Material type:

Text; Format: print

Publication details: Boston, etc. : Person, c2016

Availability: Items available for loan: Marbella International University Centre (2)Call number: 658.8 KOT mar, ...

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13.

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Principles of services marketing / Adrian Palmer. by

Palmer, Adrian

Edition: Seventh edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : McGraw-Hill Education, 2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 PAL pri.

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14.

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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by

Kerin, Roger A
Peterson, Robert A. (Robert Allen), 1944-

Edition: 13th ed., International ed.

Material type:

Text; Format: print

Publication details: Boston, etc. : Pearson, c2013

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KER str.

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15.

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Marketing : the core / Roger A. Kerin, Steven W. Hartley. by

Kerin, Roger A
Hartley, Steven W [aut]

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: United States : McGraw Hill Education, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KER mar.

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16.

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Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary [aut]

Edition: 16th ed., Global edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, etc. : Pearson, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KOT pri.

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17.

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Fascinate : how to make your brand impossible to resist / Sally Hogshead. by

Hogshead, Sally

Edition: Revised and updated.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Harper Business, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.80019 HOG fas.

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18.

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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by

Kotler, Philip
Kartajaya, Hermawan, 1947- [aut]
Setiawan, Iwan [aut]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken : Wiley, c2017

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KOT mar 1120.

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19.

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Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by

Chaston, Ian

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Palgrave, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 CHA ent.

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20.

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The experience economy / B. Joseph Pine II, James H. Gilmore. by

Pine, B. Joseph
Gilmore, James H, 1959- [aut]

Edition: Updated edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Harvard Business Review Press, c2011

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.5 PIN exp.

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