TY  - BOOK
AU  - DeGraff,Jeffrey Thomas
AU  - Lawrence,Katherine A.
TI  - Creativity at work: developing the right practices to make innovation happen 
T2  - University of Michigan Business School Management Series
SN  - 0787957259
U1  - 658.4063 
PY  - 2002///
CY  - San Francisco
PB  - Jossey-Bass, A Wiley Company
KW  - Organizational change
KW  - Organizational effectiveness
KW  - Creative ability in business
N1  - Pt. 1. The creativity map: discovering your best practices for creativity at work -- 
Pt. 2. Assessing your creativity situation: mapping where you are and where you need to go -- 
Pt. 3. Imagine practices: breakthrough creativity through jump- starting and forecasting -- 
Pt. 4. Invest practices: profitable creativity through partnering and portfolios -- 
Pt.5. Improve practices: incremental creativity through modular design and development and process improvement systems -- 
Pt. 6. Incubate practices: sustainable creativity through  talent scouting and ideas spaces -- 
Pt. 7. Putting it together: guiding, managing, and integrating creativity
N2  - Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: Understand the creative preferences of organizations, departments, workgroups, and individuals; Identify and compare the different creativity profiles that describe specific purposes, practices, and people Produce the desired results by developing the right practices; Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself
ER  -