TY  - BOOK
AU  - Klein,Naomi
TI  - No logo: no space, no choice, no jobs 
SN  - 9780312429270
U1  - 306 
PY  - 2010///
CY  - New York
PB  - Picador
KW  - International business enterprises
KW  - Political aspects
KW  - Public opinion
KW  - Brand name products
N1  - Includes index; Ch. 1. New branded world --
Ch. 2. The brand expands: how the logo grabbed center stage --
Ch. 3. Alt.Everything: the youth market and marketing of cool --
Ch. 4. The branding of learning: ads in schools and universities --
Ch. 5. Patriarchy gets funky: the triumph of identity marketing --
Ch. 6. Brand bombing: franchises in the age of the superbrand --
Ch. 7. Mergers and synergy: the creation of commercial utopias --
Ch. 8. Corporate censorship: barricading the branded village --
Ch. 9. The discarded factory: degraded production in the age of the superbrand --
Ch. 10. Threats and temps: from working for nothing to "free agent nation" --
Ch. 11. Breeding disloyalty: what goes around comes around --
Ch. 12. Culture jamming: ads under attack --
Ch. 13. Reclaim the streets --
Ch. 14. Bad mood rising: the new anti-corporate activism --
Ch. 15. The brand boomerang: the tactics of brand-based campaigns --
Ch. 16. A tale of three logo: the swoosh, the shell and the arches --
Ch. 17. Local foreign policy: students and communities join the fray --
Ch. 18. Beyond the brand: the limits of brand-based politics --
Ch. 19. Consumerism versus citizenship: the fight for the global common --
Ch. 20. Two years on the streets: moving through the symbols
N2  - It is a cultural manifesto for the critics of unfettered capitalism worldwide
ER  -