No logo : no space, no choice, no jobs /
Naomi Klein.
- 3rd. ed.
- New York : Picador, 2010.
- 502 p. : ill. b&w ; 21 cm.
Includes index.
Ch. 1. New branded world -- Ch. 2. The brand expands: how the logo grabbed center stage -- Ch. 3. Alt.Everything: the youth market and marketing of cool -- Ch. 4. The branding of learning: ads in schools and universities -- Ch. 5. Patriarchy gets funky: the triumph of identity marketing -- Ch. 6. Brand bombing: franchises in the age of the superbrand -- Ch. 7. Mergers and synergy: the creation of commercial utopias -- Ch. 8. Corporate censorship: barricading the branded village -- Ch. 9. The discarded factory: degraded production in the age of the superbrand -- Ch. 10. Threats and temps: from working for nothing to "free agent nation" -- Ch. 11. Breeding disloyalty: what goes around comes around -- Ch. 12. Culture jamming: ads under attack -- Ch. 13. Reclaim the streets -- Ch. 14. Bad mood rising: the new anti-corporate activism -- Ch. 15. The brand boomerang: the tactics of brand-based campaigns -- Ch. 16. A tale of three logo: the swoosh, the shell and the arches -- Ch. 17. Local foreign policy: students and communities join the fray -- Ch. 18. Beyond the brand: the limits of brand-based politics -- Ch. 19. Consumerism versus citizenship: the fight for the global common -- Ch. 20. Two years on the streets: moving through the symbols.
It is a cultural manifesto for the critics of unfettered capitalism worldwide.
9780312429270
International business enterprises--Political aspects International business enterprises--Public opinion Brand name products--Political aspects Brand name products--Public opinion