TY  - BOOK
AU  - Nederveen Pieterse,Jan
TI  - Globalization and culture: global mélange 
T2  - Globalization
SN  - 9780742556065
U1  - 306 
PY  - 2009///
CY  - Lanham : 
PB  - Rowman & Littlefield
KW  - Globalization
KW  - Political aspects
KW  - Moral and ethical aspects
KW  - Acculturation
KW  - Popular culture
N1  - Includes bibliographical references and indexes; Ch. 1. Globalization: consensus and controversies --
Ch. 2. Globalization and human integration: we are all migrants --
Ch. 3. Globalization and culture: three paradigms --
Ch. 4. Globalization as hybridization --
Ch. 5. Hybridity, so what? The anti-hybridity backlash and the riddles of recognition --
Ch. 6. Globalization is braided: east-west osmosis
N2  - It wonders if there is a cultural life after the "clash of civilizations" and global McDonaldization arguing that what is taking place is a global culture of hybridization and then that process is one of braiding rather than simply a diffusion from developed to developing countries
ER  -