Nederveen Pieterse, Jan <br/><br/>
Globalization and culture :  global mélange / 
Jan Nederveen Pieterse. 
 - Lanham :   Rowman & Littlefield,  c2009. 
 - 181 p. ;  23 cm. 
 - Globalization .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Ch. 1. Globalization: consensus and controversies --<br/>Ch. 2. Globalization and human integration: we are all migrants --<br/>Ch. 3. Globalization and culture: three paradigms --<br/>Ch. 4. Globalization as hybridization --<br/>Ch. 5. Hybridity, so what? The anti-hybridity backlash and the riddles of recognition --<br/>Ch. 6. Globalization is braided: east-west osmosis. 
<br/><br/> It wonders if there is a cultural life after the "clash of civilizations" and global McDonaldization arguing that what is taking place is a global culture of hybridization and then that process is one of braiding rather than simply a diffusion from developed to developing countries. 
<br/><br/><label>ISBN: </label>9780742556065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization<br/>Globalization--Political aspects<br/>Globalization--Moral and ethical aspects<br/>Acculturation<br/>Popular culture
<br/><br/><label>Dewey Class. No.: </label>306