TY  - BOOK
AU  - Ryan,Damian
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation 
SN  - 9780749471026
U1  - 658.8 
PY  - 2014///
CY  - London, Philadelphia, New Delhi
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Includes index; 1. So you want to go digital? -- 
2. @first... think! -- 
3. The build your channel -- 
4. Is it working? --
 5. Are customers finding you? -- 
6. Understanding social media. -- 
7. Understanding e-mail marketing -- 
8. Understanding mobile marketing -- 
9. Understanding performance marketing -- 
10. Understanding online public relations -- 
11. Understanding content marketing -- 
12. Convincing your boss to invest in digital marketing -- 
13. What's next?
N2  - The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies
ER  -