Understanding digital marketing : marketing strategies for engaging the digital generation /
Damian Ryan.
- 3rd ed.
- London ; Philadelphia ; New Delhi : Kogan Page, c2014.
- 409 p. ; 24 cm.
Includes index.
1. So you want to go digital? -- 2. @first... think! -- 3. The build your channel -- 4. Is it working? -- 5. Are customers finding you? -- 6. Understanding social media. -- 7. Understanding e-mail marketing -- 8. Understanding mobile marketing -- 9. Understanding performance marketing -- 10. Understanding online public relations -- 11. Understanding content marketing -- 12. Convincing your boss to invest in digital marketing -- 13. What's next?
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
9780749471026
Internet marketing Social media Strategic planning Marketing--Management