TY  - BOOK
AU  - Stovall,James Glen
TI  - Writing for the mass media
SN  - 9780133863277
U1  - 808.06 
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Mass media
KW  - Authorship
KW  - Report writing
N1  - Accompanied by a Studyguide (ISBN 9781478467380); Includes index; Ch. 1. Sit down and write --   
Ch. 2. Basic tools of writing --   
Ch. 3. Style and stylebook --   
Ch. 4. Writing in the media environment --   
Ch. 5. Basic news writing --   
Ch. 6. Writing for print journalism --   
Ch. 7. Writing for the web --   
Ch. 8. Writing for broadcast journalism --   
Ch. 9. Writing and images --   
Ch. 10. Writing advertising copy --   
Ch. 11. Writing for public relations --   
Ch. 12. The writer and the law --   
Ch. 13. Getting a job in the mass media
N2  - Offers clear writing, simple organization, abundant exercises, and precise examples that give information about media writing and opportunities to develop skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, stays ahead of the curve and prepares for a future careers in the media
ER  -