Writing for the mass media /
James G. Stovall.
- 9th ed.
- Boston : Pearson, c2015.
- 312 p. ; 28 cm + studyguide (100 p.).
Accompanied by a Studyguide (ISBN 9781478467380). Includes index.
Ch. 1. Sit down and write -- Ch. 2. Basic tools of writing -- Ch. 3. Style and stylebook -- Ch. 4. Writing in the media environment -- Ch. 5. Basic news writing -- Ch. 6. Writing for print journalism -- Ch. 7. Writing for the web -- Ch. 8. Writing for broadcast journalism -- Ch. 9. Writing and images -- Ch. 10. Writing advertising copy -- Ch. 11. Writing for public relations -- Ch. 12. The writer and the law -- Ch. 13. Getting a job in the mass media.
Offers clear writing, simple organization, abundant exercises, and precise examples that give information about media writing and opportunities to develop skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, stays ahead of the curve and prepares for a future careers in the media.