TY  - BOOK
AU  - Ryan,Damian
TI  - Understanding social media: how to create a plan for your business that works 
SN  - 9780749473563
U1  - 658.8 
PY  - 2015///
CY  - London, Philadelphia, New Delhi
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Marketing
KW  - Social aspects
KW  - Strategic planning
N1  - Includes index; 1. Getting started: how to create a compelling social media programme -- 
2. Rules governing the relationship between search and social -- 
3. How to budget for social media activities -- 
4. Setting KPIs and measuring success -- 
5. Understanding social media ROI, what matters and what doesn't -- 
6. Why social media is central to customer experience -- 
7. How to build social media team : how to pick the right suppliers -- 
8. Understanding the relationship between online PR and social media -- 
9. The future for social media and the vastly changing landscape -- 
10. Risk assesment and risk management in social media
N2  - Democratizes knowledge of social media and promotes best practices. Answering questions such as "How do you create a compelling social media campaign?" "How do you build and engage with an audience?" and "Where is the link between online PR and social media drawn?"
ER  -