Bargaining for advantage : negotiation strategies for reasonable people /
G. Richard Shell.
- 2nd ed.
- New York : Penguin, 2006.
- 294 p. ; 22 cm.
Includes bibliographical references and index.
Pt. 1. The six foundations of effective negotiation -- 1. The first foundation: your bargaining style -- 2. The second foundation: your goals and expectations -- 3. The third foundation: authoritative standards and norms -- 4. The fourth foundation: relationships -- 5. The fifth foundation: the other party's interests -- 6. The sixth foundation: leverage -- Pt. 2. The negotiation process -- 7. Preparing your strategy -- 8. Exchanging information -- 9. Opening and making concessions -- 10. Closing and gaining commitment -- 11. Bargaining with the devil without losing your soul: ethics in negotiation -- 12. Conclusion: On becoming an effective negotiator.
Show to business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation.