Logan, Robert K.,  1939- <br/><br/>
Understanding new media :  extending Marshall McLuhan / 
Robert K. Logan. 
 - New York :  Peter Lang,  2010. 
 - 389 p. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Ch. 1. "New Media" and Marshall McLuhan --<br/>Pt. 1. Methodological consideration.<br/>Ch. 2. McLuhan’s methodology.<br/>Ch. 3. Five communication ages.<br/>Ch. 4. To what extent do the "new media" confirm or contradict McLuhan’s predictions?<br/>Ch. 5. The fourteen messages of "new media".<br/>Ch. 6. The "digital economy".<br/>Ch. 7. Scaffolding and cascading technologies and media --<br/>Pt. 2. How the new media have impacted the media analyzed in understanding media (UM).<br/>Ch. 8. The spoken word: impact of "new media" on the spoken word.<br/>Ch. 9. The written word.<br/>Ch. 10. Roads and paper routes.<br/>Ch. 11. Number.<br/>Ch. 12. Clothing.<br/>Ch. 13. Housing.<br/>Ch. 14. Money.<br/>Ch. 15. Clocks.<br/>Ch. 16. The print.<br/>Ch.17. Comics.<br/>Ch. 18. The printed word sand books.<br/>Ch. 19. Wheel, bicycle, and airplane.<br/>Ch. 20. The photograph.<br/>Ch. 21. Press (Newspapers) and the news.<br/>Ch. 22. Motorcar.<br/>Ch. 23. Ads.<br/>Ch. 24. Games.<br/>Ch. 25. Telegraph.<br/>Ch. 26. The typewriter.<br/>Ch. 27. The telephone.<br/>Ch. 28. The phonograph.<br/>Ch. 29. Movies.<br/>Ch. 30. Radio.<br/>Ch. 31. Television.<br/>Ch. 32. Weapons.<br/>Ch. 33. Automation --<br/>Pt. 3. The analysis of the new media not dealt with in UM: are mass media abating in influence?<br/>Ch. 34. Hybrid or convergent technologies.<br/>Ch. 35. The multifunction printer, photocopier, scanner, and fax.<br/>Ch. 36. The cell phone.<br/>Ch. 37. The personal computer.<br/>Ch. 38. The PDA.<br/>Ch. 39. Computer software.<br/>Ch. 40. The internet.<br/>Ch. 41. Email, instant messaging (IM).<br/>Ch. 42. Bulletin boards, usenets, listservs, and chat.<br/>Ch. 43. The world wide web.<br/>Ch. 44. Blogs.<br/>Ch. 45. Search engines plus Google and libraries.<br/>Ch. 46. Video conferencing and web-based collaboration tools.<br/>Ch. 47. Virtual reality (VR) and simulations.<br/>Ch. 48. Robots, bots, and agents.<br/>Ch. 49. Artificial intelligence (AI) and expert systems.<br/>Ch. 50. "Smart tags" and dataspace.<br/>Ch. 51. Enabling technologies not dealt with in understanding media --<br/>Appendix 1. McLuhan’s methodology --<br/>Appendix 2. The emergence and evolution of the world wide web and individual web sites. 
<br/><br/> Marshall McLuhan made many predictions in his seminal 1964 publication, "Understanding Media: Extensions of Man". Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression the medium is the message. These predictions form the genesis of this work where "Understanding Media" to analyze the new media McLuhan foreshadowed and yet was never able to analyze or experience. 
<br/><br/><label>ISBN: </label>9781433111266 
<br/><br/><label>Subjects--Personal Names: </label><br/>McLuhan, Marshall, 1911-1980  Understanding media 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Technological innovations<br/>Mass media--History--20th century<br/>Mass media--History--21st century
<br/><br/><label>Dewey Class. No.: </label>302.23