The global village : transformations in world life and media in the 21st century /
Marshall McLuhan and Bruce R. Powers.
- New York ; Oxford : Oxford University Press, c1989.
- 220 p. : ill. b&w ; 22 cm.
Includes bibliographical references and index.
Pt. 1. Explorations in visual and acoustic space. Ch. 1. The resonating interval. Ch. 2. The wheel and the axle. Ch. 3. Visual and acoustic space. Ch. 4. East meets west in the hemispheres. Ch. 5. Plato and angelism. Ch. 6. Hidden effects -- Pt. 2. The global effects of video-related technologies. Ch. 7. Global robotism: the satisfactions. Ch. 8. Global robotism: the dissatisfactions. Ch. 9. Angels to robots: from Euclidean space to Einsteinian space -- Pt. 3. The United States and Canada: The Border as a Resonating Interval. Ch. 10. Epilogue: Canada as counter-environment -- Pt. 4. A glossary of tetrads. Tetradic glossary.
Explores the new "laws" of media, "laws" fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologies of the data base, communication satallites, and the globalmedia network.
9780195079104
Mass media--Social aspects Mass media--Technological innovations Technology--Social aspects