TY  - BOOK
AU  - McPhail,Thomas L.
TI  - Global communication: theories, stakeholders and trends 
SN  - 9781118622025
U1  - 302.23 
PY  - 2014///
CY  - Chichester
PB  - Wiley Blackwell
KW  - Communication, International
KW  - Communication
KW  - International cooperation
N1  - Includes bibliographical references and index; Ch. 1. Global communication: background --
Ch. 2. Development research traditions and global communication --
Ch. 3. The message: the role of international organizations --
Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow --
Ch. 5. The medium: global technologies and organizations --
Ch. 6. The Internet: the evolving frontier --
Ch. 7. American multimedia conglomerates --
Ch. 8. Stakeholders of multimedia conglomerates outside the United States --
Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson --
Ch. 10. Global issues, music and MTV -- 
Ch. 11. CNN: international role, impact and global competitor -- 
Ch. 12. The role of global news agencies --
Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak --
Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong --
Ch. 15. The role of global advertising
N2  - Explores how multi-national communication and media conglomerates influence both audiences and policy makers around the world
ER  -