McPhail, Thomas L. <br/><br/>
Global communication :  theories, stakeholders and trends / 
Thomas L. McPhail. 
 - 4th ed. 
 - Chichester :  Wiley Blackwell,  c2014. 
 - 326 p. :  ill. b&w ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Ch. 1. Global communication: background --<br/>Ch. 2. Development research traditions and global communication --<br/>Ch. 3. The message: the role of international organizations --<br/>Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow --<br/>Ch. 5. The medium: global technologies and organizations --<br/>Ch. 6. The Internet: the evolving frontier --<br/>Ch. 7. American multimedia conglomerates --<br/>Ch. 8. Stakeholders of multimedia conglomerates outside the United States --<br/>Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson --<br/>Ch. 10. Global issues, music and MTV -- <br/>Ch. 11. CNN: international role, impact and global competitor -- <br/>Ch. 12. The role of global news agencies --<br/>Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak --<br/>Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong --<br/>Ch. 15. The role of global advertising. 
<br/><br/> Explores how multi-national communication and media conglomerates influence both audiences and policy makers around the world. 
<br/><br/><label>ISBN: </label>9781118622025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication, International<br/>Communication--International cooperation
<br/><br/><label>Dewey Class. No.: </label>302.23