Kim, W. Chan <br/><br/>
Blue Ocean Strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renee Mauborgne. 
 - Expanded edition. 
 - Boston :  Harvard Business Review Press,  2015. 
 - xxviii, 287 p. :  ill. b&w ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Creating blue oceans -- <br/>2. Analytical tools and frameworks -- <br/>3. Reconstruct market boundaries -- <br/>4. Focus on the big picture, not the numbers -- <br/>5. Reach beyond existing demand -- <br/>6. Get the strategic sequence right -- <br/>7. Overcome key organizational hurdles -- <br/>8. Build execution into strategy -- <br/>9. Align value, profit, and people propositions -- <br/>10. Renew blue oceans -- <br/>11. Avoid red oceans traps. 
<br/><br/> It argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), defends that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.4