Howells, Richard,  1956- <br/><br/>
Visual culture / 
Richard Howells, Joaquim Negreiros. 
 - 2nd ed. 
 - Cambridge ;  Malden :  Polity,  c2012. 
 - 346 p. :  ill. b&w ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Pt. 1. Theory -- <br/>1. Iconology -- <br/>2. Form -- <br/>3. Art history -- <br/>4. Ideology -- <br/>5. Semiotics -- <br/>6. Hemeneutics -- <br/>Pt. 2. Media -- <br/>7. Fine art -- <br/>8. Photography -- <br/>9. Film -- <br/>10. Television -- <br/>11. New Media. 
<br/><br/> This book is about visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce the analysis of all kinds of visual text, whether drawings, paintings, photographs, films, advertisements, television or new media forms. It moves through differing theoretical approaches to visual analysis, and including iconology, form, art history, ideology, semiotics and hermeneutics. It also offers a shift from a theoretical to a medium based approach and comprises chapters on fine art, photography, film, television and new media. Providing an underlying theme about the complex relationship between visual culture and reality. 
<br/><br/><label>ISBN: </label>9780745650715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Visual learning<br/>Visual literacy
<br/><br/><label>Dewey Class. No.: </label>701