TY  - BOOK
AU  - Evans,Vaughan
TI  - The Financial Times essential guide to writing a business plan: how to win backing to start up or grow your business 
SN  - 9780273757986
U1  - 658.401 
PY  - 2011///
CY  - Harlow
PB  - Pearson
KW  - Business planning
KW  - Proposal writing in business
N1  - Includes index; 1. Essential preparation -- 
2. The business -- 
3. Market demand -- 
4. Competition -- 
5. Strategy -- 
6. Resources -- 
7. Financials and forecast -- 
8. Risk, opportunity and sensitivity -- 
9. Conclusion -- 
10. Monitoring and evaluating
N2  - Wheter you seek financial backing or board consent, it will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to convey the necessary evidence and address your backer's concerns.
ER  -