Evans, Vaughan,  1951- <br/><br/>
The Financial Times essential guide to writing a business plan :  how to win backing to start up or grow your business / 
 Writing a business plan :  how to win backing to start up or grow your business. 
Vaughan Evans. 
 - Harlow :  Pearson,  c2011. 
 - 232 p. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>1. Essential preparation -- <br/>2. The business -- <br/>3. Market demand -- <br/>4. Competition -- <br/>5. Strategy -- <br/>6. Resources -- <br/>7. Financials and forecast -- <br/>8. Risk, opportunity and sensitivity -- <br/>9. Conclusion -- <br/>10. Monitoring and evaluating. 
<br/><br/> Wheter you seek financial backing or board consent, it will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to convey the necessary evidence and address your backer's concerns.  
<br/><br/><label>ISBN: </label>9780273757986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>Proposal writing in business
<br/><br/><label>Dewey Class. No.: </label>658.401