Newsom, Doug <br/><br/>
Bridging the gaps in global communication / 
by Doug Newsom. 
 - Malden :  Blackwell,  2007. 
 - x, 153 p.   ill. b&w ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Pt. 1. Global sources and systems of communication: concepts, economics and politics. <br/>1. Organization of information. <br/>2. Concepts. <br/>3. Politics. <br/>4. Economics --<br/>Pt. 2. The cultural context in which information is received, interpreted and understood. <br/>5. Nonverbal interaction: action, sound and silence. <br/>6. Theories of signs and language. <br/>7. Theories of symbolic interaction, structuration and convergence. <br/>8. Theories of discourse. <br/>9. Frames of reference. <br/>10. Ethical issues. <br/>11. Legal issues. <br/>12. The roles of advertising and public relations. <br/>13. Miscommunication and consequences. <br/>14. Developing a worldview. 
<br/><br/> Provides the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. 
<br/><br/><label>ISBN: </label>9781405144124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intercultural communication<br/>Communication, International
<br/><br/><label>Dewey Class. No.: </label>302.2