TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 978034911346
U1  - 302 
PY  - 2000///
CY  - London
PB  - Abacus
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Context effects (Psychology)
KW  - Causation
N1  - Includes bibliographical references and index; Introduction --
Ch. 1. The three rules of epidemics --
Ch. 2. The law of the few: connectors, mavens, and salesmen
Ch. 3. The stickiness factor: Sesame street, Blue’s clues, and the educational virus
N2  - Offers an analysis of the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change
ER  -