Gladwell, Malcolm,  1963- <br/><br/>
The tipping point :  how little things can make a big difference / 
Malcolm Gladwell. 
 - London :  Abacus,  c2000. 
 - 279 p. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction --<br/>Ch. 1. The three rules of epidemics --<br/>Ch. 2. The law of the few: connectors, mavens, and salesmen<br/>Ch. 3. The stickiness factor: Sesame street, Blue’s clues, and the educational virus 
<br/><br/> Offers an analysis of the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 
<br/><br/><label>ISBN: </label>978034911346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology<br/>Contagion (Social psychology)<br/>Context effects (Psychology)<br/>Causation
<br/><br/><label>Dewey Class. No.: </label>302