Management : an introduction /
David Boddy.
- 6th ed.
- Harlow (UK) : Pearson, 2014.
- 685 p. : ill. col. ; 27 cm.
Includes bibliographical references and index.
1. Managing in organisations -- 2. Models of management -- 3. Organisation cultures and contexts -- 4. Managing internationally -- 5. Corporate responsibility -- 6. Planning -- 7. Decision making -- 8. Managing strategy -- 9. Managing marketing -- 10. Organisation structure -- 11. Human resource management -- 12. Information systems and e-business -- 13. Creativity, innovation and change.
It is a guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation featuring full insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout.