TY  - BOOK
AU  - Heath,Robert
TI  - Seducing the subconscious: the psychology of emotional influece in advertising 
SN  - 9780470974889
U1  - 659.1 
PY  - 2012///
CY  - Chichester
PB  - Wiley-Blackwell
KW  - Advertising
KW  - Psychological aspects
N1  - Includes bibliographical references and index; 1. Taking advertising apart -- 
2. The psychology of communication -- 
3. Emotion and consciousness -- 
4. Decision and relationships -- 
5. Taking a fresh look at advertising
N2  - An articulate, compelling and, at times, disturbing explanation of how advertising works
ER  -