Heath, Robert,  1947- <br/><br/>
Seducing the subconscious :  the psychology of emotional influece in advertising / 
Robert Heath. 
 - Chichester :  Wiley-Blackwell,  2012. 
 - xi, 248 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Taking advertising apart -- <br/>2. The psychology of communication -- <br/>3. Emotion and consciousness -- <br/>4. Decision and relationships -- <br/>5. Taking a fresh look at advertising. 
<br/><br/> An articulate, compelling and, at times, disturbing explanation of how advertising works. 
<br/><br/><label>ISBN: </label>9780470974889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>659.1