Barry, Pete <br/><br/>
The advertising concept book :  think now, design later : a complete guide to creative ideas, strategies and campaigns / 
Pete Barry. 
 - 2nd ed., rev. and expanded. 
 - London :  Thames & Hudson,  c2012. 
 - 296 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Basic tools -- <br/>2. The strategy -- <br/>3. Print -- <br/>4. The campaign -- <br/>5. The tagline -- <br/>6. Generating strategies and ideas -- <br/>7. TV -- <br/>8. Ambient -- <br/>9. Interactive -- <br/>10. Copy -- <br/>11. Radio -- <br/>12. Integrated -- <br/>13. Execution -- <br/>14. Presenting and selling your work -- <br/>15. The student book -- <br/>16. Conclusion. 
<br/><br/> In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.  
<br/><br/><label>ISBN: </label>9780500516232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising campaigns<br/>Advertising copy
<br/><br/><label>Dewey Class. No.: </label>659.1