TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: an essential guide for the whole branding team 
SN  - 9781118099209
U1  - 658.82 
PY  - 2013///
CY  - Hoboken
PB  - Wiley
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
KW  - Advertising
KW  - Industrial design coordination
N1  - Includes bibliographical references and index; Part 1. Basics -- 
Ch. 1. Brand basics -- 
Ch. 2. Brand ideals -- 
Ch. 3. Brand elements --
Ch. 4. Brand dynamics -- 
Ch. 5. Before and after -- 
Pt. 2. Process --
Ch. 6. Process basics -- 
Ch. 7. Conducting research --
Ch. 8. Clarifying strategy -- 
Ch. 9. Designing identity -- 
Ch. 10. Creating touchpoints --
Ch. 11. Managing assets --
Pt. 3. Case studies
N2  - Toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance
ER  -