Wheeler, Alina <br/><br/>
Designing brand identity :  an essential guide for the whole branding team / 
Alina Wheeler. 
 - Fourth edition 
 - Hoboken :  Wiley,  c2013. 
 - x, 326 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Part 1. Basics -- <br/>Ch. 1. Brand basics -- <br/>Ch. 2. Brand ideals -- <br/>Ch. 3. Brand elements --<br/>Ch. 4. Brand dynamics -- <br/>Ch. 5. Before and after -- <br/>Pt. 2. Process --<br/>Ch. 6. Process basics -- <br/>Ch. 7. Conducting research --<br/>Ch. 8. Clarifying strategy -- <br/>Ch. 9. Designing identity -- <br/>Ch. 10. Creating touchpoints --<br/>Ch. 11. Managing assets --<br/>Pt. 3. Case studies. 
<br/><br/> Toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance. 
<br/><br/><label>ISBN: </label>9781118099209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Trademarks--Design<br/>Advertising--Brand name products<br/>Industrial design coordination
<br/><br/><label>Dewey Class. No.: </label>658.82