TY  - BOOK
AU  - Devinney,Timothy M.
AU  - Auger,Pat
AU  - Eckhardt,Giana M.
TI  - The myth of the ethical consumer
SN  - 9780521766944
U1  - 658.8 
PY  - 2010///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Consumption (Economics)
KW  - Moral and ethical aspects
N1  - Includes bibliographical references and index; 1. The appeal and reality of ethical consumerism -- 
2. Social consumerism in the context of corporate responsibility -- 3. Are we what we choose? or is it what we choose what we are? -- 
4. Ethical consumer or social consumers? measurement and reality -- 
5. Rationalization and justification of social (non-)consumption -- 
6. The ethical consumer, politics and everyday life -- 
7. Tastes, truths and strategies; DVD: The social construction of consumption / a film by Giana Eckhardt, Timothy Devinney, Russell Belk
N2  - Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout
ER  -