TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious: why things catch on 
SN  - 9781451686579
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - Simon & Schuster
KW  - New products
KW  - Consumer behavior
KW  - Popularity
KW  - Economic aspects
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references and index; Introduction: Why things catch on -- 
1. Social currency -- 
2. Triggers -- 
3. Emotion -- 
4. Public -- 
5. Practical value -- 
6. Stories
N2  - Reveals the secret science behind word-of-mouth and social transmission, showing how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos
ER  -