TY  - BOOK
AU  - Stutely,Richard
TI  - The definitive business plan: the fast track to intelligent planning for executives and entrepreneurs 
SN  - 9780273761143
U1  - 658.4 
PY  - 2012///
CY  - Harlow
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
N1  - Includes index; 1. What's it all about? -- 
2. A winning presentation -- 
3. Getting dow to it -- 
4. Know yourself -- 
5. Know the world -- 
6. The core of your plan -- 
7. About the numbers -- 
8. Getting to gross profit -- 
9. Getting to net profit -- 
10. Funding the business -- 
11. Managing risks -- 
12. Getting it approved -- 
13. Now make it happen
N2  - It will ensure the business plan is robust enough to start, run or revitalise any business enterprise. Whether the goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, it  will help to deliver the information the decision-makers are really looking for
ER  -