The definitive business plan : the fast track to intelligent planning for executives and entrepreneurs /
Richard Stutely.
- 3rd ed.
- Harlow : Pearson, 2012.
- 352 p. ; 24 cm.
Includes index.
1. What's it all about? -- 2. A winning presentation -- 3. Getting dow to it -- 4. Know yourself -- 5. Know the world -- 6. The core of your plan -- 7. About the numbers -- 8. Getting to gross profit -- 9. Getting to net profit -- 10. Funding the business -- 11. Managing risks -- 12. Getting it approved -- 13. Now make it happen.
It will ensure the business plan is robust enough to start, run or revitalise any business enterprise. Whether the goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, it will help to deliver the information the decision-makers are really looking for.