TY  - BOOK
AU  - Porter,Michael E.
TI  - Competitive strategy: techniques for analyzing industries and competitors 
SN  - 9780743260886
U1  - 658.401 
PY  - 2004///
CY  - New York
PB  - Free Press
KW  - Strategic planning
KW  - Competition
KW  - Industrial management
N1  - Includes bibliographical references and index; 1. The structural analysis of industries -- 
2. Generic competitive strategies -- 
3. A framework for competitor analysis -- 
4. Market signals -- 
5. Competitive moves -- 
6. Strategy toward buyers and suppliers -- 
7. Structural analysis within industries -- 
8. Industry evolution -- 
9. Competitive strategy in fragmented industries -- 
10. Competitive strategy in emerging industries -- 
11. The transition to industry maturity -- 
12. Competitive strategy in declining industries -- 
13. Competition in global industries -- 
14. The strategic analysis of vertical integration --
15. Capacity expansion -- 
16. Entry into new businesses
N2  - Introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning, showing how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presenting a whole new perspective on how profit is created and divided
ER  -