TY  - BOOK
AU  - Floyd,C.
TI  - Managing technology for corporate success
SN  - 9780566079917
U1  - 658.5 
PY  - 1997///
CY  - [Aldershot, UK]
PB  - Gower
KW  - Technological innovations
KW  - Management
KW  - Research, Industrial
N1  - Includes bibliographical references and index; 1. Why technology matters -- 
2. Technology and corporate involvement -- 
3. Assessing technology position -- 
4. Developing technology strategies -- 
5. Planning for the longer term -- 
6. Buying technology -- 
7. Selling technology -- 
8. Structuring technology activities -- 
9. Making it happen -- 
10. Measurement and benchmarking -- 
11. Technology and shareholder value
N2  - Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. It sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment
ER  -