Managing technology for corporate success /
Chris Floyd.
- [Aldershot, UK] : Gower, c1997.
- 261 p. : 24 cm.
Includes bibliographical references and index.
1. Why technology matters -- 2. Technology and corporate involvement -- 3. Assessing technology position -- 4. Developing technology strategies -- 5. Planning for the longer term -- 6. Buying technology -- 7. Selling technology -- 8. Structuring technology activities -- 9. Making it happen -- 10. Measurement and benchmarking -- 11. Technology and shareholder value.
Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. It sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.