TY  - BOOK
AU  - Collis,David J.
TI  - International strategy: concepts, contexts and implications 
SN  - 9781405139687
U1  - 658.401 
PY  - 2014///
CY  - Chichester
PB  - Wiley
KW  - International business enterprises
KW  - Management
KW  - Competition
N1  - Includes index; 1. The ubiquity and importance of international competition -- 
2. Why do firms go international? The justification for the existence of the multinational corporation -- 
3. What is distinctively international about international strategy? -- 
4. What is uniquely strategic about international strategy? -- 
5. Generic international strategies -- 
6. Choice of generic international strategy -- 
7. What product? -- 
8. Which country? -- 
9. Where to locate? -- 
10. How to organize? -- 
11. The modern multinational: is there one best strategy? Are we all transnational now?
N2  - Provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations; explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation
ER  -