Collis, David J. <br/><br/>
International strategy :  concepts, contexts and implications / 
David Collis. 
 - Chichester :  Wiley,  2014. 
 - 374 p. :  ill. b&w ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>1. The ubiquity and importance of international competition -- <br/>2. Why do firms go international? The justification for the existence of the multinational corporation -- <br/>3. What is distinctively international about international strategy? -- <br/>4. What is uniquely strategic about international strategy? -- <br/>5. Generic international strategies -- <br/>6. Choice of generic international strategy -- <br/>7. What product? -- <br/>8. Which country? -- <br/>9. Where to locate? -- <br/>10. How to organize? -- <br/>11. The modern multinational: is there one best strategy? Are we all transnational now? 
<br/><br/> Provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations; explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. 
<br/><br/><label>ISBN: </label>9781405139687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management<br/>Competition
<br/><br/><label>Dewey Class. No.: </label>658.401