TY  - BOOK
AU  - Bartlett,Christopher A.
AU  - Beamish,Paul W.
TI  - Transnational management: text, cases and readings in cross-border management 
SN  - 9780078029394
U1  - 658.049 
PY  - 2014///
CY  - New York
PB  - McGraw-Hill
KW  - International business enterprises
KW  - Management
N1  - Includes index; 1. Expanding abroad: motivations, means and mentalities -- 
2. Understanding the international context: responding to conflicting environmental forces -- 
3. Developing transnational strategies: building layers of competitive advantage -- 
4. Developing a transnational organization: managing integration responsiveness and flexibility -- 
5. Creating worldwide innovation and learning: exploiting cross-border knowledge management -- 
6. Engaging in cross-border collaboration: managing across corporate boundaries -- 
7. Implementing the strategy: building multidimensional capabilities -- 
8. The future of the transnational: an evolving global role
N2  - Focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates
ER  -